Limited Supply

Once someone owns a relevant and search friendly domain they will have it for a long time. It may never become available again. Domains can be seen as investments. If you no longer need a domain you can sell it years later, often at a profit!

Search Engine Optimization

Exact-match domain (EMD) names match the exact searched keyword phrase of the user. If you’re looking for carpet and you live in Miami, you might search “carpet miami”. CarpetMiami.com would be the exact-match domain name.

Immediate Brand Recognition

Users implicity trust good domains like brands. Domains that are not able to be pronounced are hard for customers to remember. It is easier to remember a short phrase than abbreviations of several names or services.

“Good content with a good domain name is…very, very golden”

Danny Sullivan, SearchEngineLand.com

  • Keyword vs. Brandable Domains

Keyword domains rank on average 11% higher than brandable domains

Brandable domains needed an average 40,000 more links to hit #1, and 35,000 more links to reach the Top 10

Brandable domains needed 69% higher Domain Authority and 22% higher Page Authority to rank in the Top 10

Keyword domains were able to hit #1 with half as much content, and only using the keyword half as frequently

  • SEO Statistics

Search and e-mail are the top two internet activities

93% of on-line experiences begin with a search engine

70-80% of users ignore the paid ads, focusing on the organic results

Google owns 65-70% of the search engine market share

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

  • How to Value an Exact-Match Domain

Tools such as the Rosener Equation valuation are helpful

Talk to domain name brokers or domain owners. Get the facts and details regarding monthly search volume for the EMD

By receive type-in traffic, they rank higher in search engine results

Unlike monthly advertising expenses, a Domain Name is an asset. It’s the gift that keeps on giving. It pays you back forever

  • Examples of Exact-Match Domains

Diapers.com – Owned by Amazon

CloudComputing.com – Owned by Dell

RentalCar.com – Owned by Enterprise Rent-a-car

OfficeSupplies.com – Owned by Office Depot

Plumber.com – Owned by Roto-Rooter