Limited Supply
Once someone owns a relevant and search friendly domain they will have it for a long time. It may never become available again. Domains can be seen as investments. If you no longer need a domain you can sell it years later, often at a profit!
Search Engine Optimization
Exact-match domain (EMD) names match the exact searched keyword phrase of the user. If you’re looking for carpet and you live in Miami, you might search “carpet miami”. CarpetMiami.com would be the exact-match domain name.
Immediate Brand Recognition
Users implicity trust good domains like brands. Domains that are not able to be pronounced are hard for customers to remember. It is easier to remember a short phrase than abbreviations of several names or services.
“Good content with a good domain name is…very, very golden”
Danny Sullivan, SearchEngineLand.com
- Keyword vs. Brandable Domains
Keyword domains rank on average 11% higher than brandable domains
Brandable domains needed an average 40,000 more links to hit #1, and 35,000 more links to reach the Top 10
Brandable domains needed 69% higher Domain Authority and 22% higher Page Authority to rank in the Top 10
Keyword domains were able to hit #1 with half as much content, and only using the keyword half as frequently
- SEO Statistics
Search and e-mail are the top two internet activities
93% of on-line experiences begin with a search engine
70-80% of users ignore the paid ads, focusing on the organic results
Google owns 65-70% of the search engine market share
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
- How to Value an Exact-Match Domain
Tools such as the Rosener Equation valuation are helpful
Talk to domain name brokers or domain owners. Get the facts and details regarding monthly search volume for the EMD
By receive type-in traffic, they rank higher in search engine results
Unlike monthly advertising expenses, a Domain Name is an asset. It’s the gift that keeps on giving. It pays you back forever
- Examples of Exact-Match Domains
Diapers.com – Owned by Amazon
CloudComputing.com – Owned by Dell
RentalCar.com – Owned by Enterprise Rent-a-car
OfficeSupplies.com – Owned by Office Depot
Plumber.com – Owned by Roto-Rooter
